Video E-Mail MarketingSmash your Competition with Video E-Mail
Want to jump-start your marketing campaigns for 2012? These two words will change your life forever: VIDEO EMAIL!
If you want to get ahead of your competition, Video E-Mail Marketing is exactly what you have been waiting for. It has never been easier or more cost effective to market a product or service than to send a personalized e-mail to your prospect, where it's waiting for them in their Inbox to watch when they choose to watch it.
What is Video E-Mail?
Video e-mail is a new technology that delivers what it promises: Video in your E-Mail Inbox. This tool has the ability to change the way you communicate with friends, family, coworkers, customers, pretty much anyone you send e-mails to. First, it’s more personal. Studies show that most people can easily misread the emotional context of a text-based e-mail because they’re missing the non-verbal clues which are influenced with the perception of the sender’s facial expressions, body language and voice in the message. With video e-mail, you can tell if I’m being genuinely sincere, indifferent, excited or sarcastic.
I don’t know about you, but I’m a slow typist, and it’s just easier to hit a button and start talking then it is to type out a long message to a co-worker covering our current project. No messing with speech recognition software that gets every third word wrong, this is literally a what-you-see-is-what-you-get experience.
Another way video revolutionizes e-mail is that it’s so different from what people are used to that almost everyone opens it. Think about it for a minute, you opened this message – probably without having a clue who I am. If you do any sort of marketing or sales, here’s some statistics: Video E-Mails are opened around 85% of the time, and are watched all the way through about 65% of the time. And that’s just video e-mails from strangers selling a product or a service. If you send a personalized video e-mail, to say your mother, then of course she’s going to watch it, and probably more than once. And she’ll appreciate it a lot more than a text-based e-mail. She may even like it more than a greeting card, since she can actually see you and hear your voice wishing her happy holidays. If they ever make greeting cards that record video, I promise they’ll be a lot more expensive then Video E-Mail.
As you can see, benefits of video email are revolutionary. You could even say “Video IS the new e-mail”.
What can Video E-Mail do for my campaigns?
For the last two years or so, online video marketing has been hyped by marketing yes-men the absolute must-do new media of the century.
The problem is, how do you market your videos? The solutions learned by the most successful video marketers are to make it so funny/moving/controversial that it ends up going viral (this is the cheapest option), or to have a big enough budget that you can afford to push it out with video advertising (which we call "forced exposure").
If you are not doing one of those two things, your video will fail to market your product or service, and any investment you made in production is lost. At least, that used to be the case! If you've experienced that, say hello to your new favorite tool: VIDEO E-MAIL.
Video E-Mail is exactly what it sounds like: A video in your prospect's e-mail inbox. There is no special software or plugins that need to be installed for videos to play. Analytics tracking shows that nearly 85% of every video e-mail is played (rather than deleted) by those who receive it, and almost 65% of those who watch it do so to completion! At $20/mo, this is definitely the cheapest "forced exposure" method of getting your videos out there to your prospects with an astounding viewership success rate!
Getting videos "viral" is a thing of the past. Sure, viral videos will be around forever thanks to cute cats and sites like YouTube. Large-budget marketing companies will find it exponentially more difficult to grab and hold the interest of viewers. Mark my words: companies like Old Spice, who have their star on the Video Marketing hall of fame, will be switching to targeted video e-mail marketing before the end of 2012.
Video E-Mail
This movement is not just possible, it is not even just probable, it is inevitable. The Internet is driving industries to targeted content. Look at sites like Netflix or Hulu, which take the typical broadcast television model and encapsulates it into a personal experience for the viewer to pick and choose which content THEY feel is most relevant for them. This is a blessing in disguise for broadcast television: trying to find the right timeslot for the right type of viewers for the right show was a job for mathematicians and sorcerers. Now the right shows can find the right viewers whenever they want to watch it, and even without commercials (for a small fee). Online videos have always been this way, but without marketing the video itself, it's impossible to get viewership. Even when companies tried to market their online marketing videos, many of those campaigns failed miserably and those companies are rethinking their approach to their video marketing. Don't fret though, I'll be one of the people showing this new technology to those companies, just like I'm showing you now.
Since video e-mail is so new, the novelty of it is the reason it will work. Once that novelty wears off, Video E-Mail Marketing will be a tested and accepted form of marketing that consumers will appreciate (or at worst tolerate). Why? Because they still have the option to click to play the video, but they have this option from the comfort of their Inbox, where the message from you containing your video is the only thing competing for attention in that moment. One benefit to starting your video e-mail marketing campaigns now will be that novelty, consumers have not experienced this technology yet and will watch more of your videos NOW rather than a year down the road when they are familiar with it and know what to do when they loose interest. Start using this technology now before the big-budget pros like Old Spice, Nike, etc. start using it, and you will have the attention of the whole Internet with your firm grasp and cool usage of hip new technology.
You have a choice right now, ignore me and watch your old media marketing lose its effectiveness over the next year, or embrace the new technology as one of its first adopters and watch your sales skyrocket.
Free Trial
Don't take my word for it, discover how rich and powerful Video E-Mail Marketing can be. Let me send you a sample Video E-Mail with instructions on how to Set up a free account which lets you send up to 50 messages per day. Try sending a video to a small test market that you can track sales on easily, and see what kind of results you get.
Tell your friends, get it free (or earn money)!
When you sign up for a basic or affiliate level Video E-Mail package, you can also earn money by reselling the product to others! The lucrative referral program can make your service entirely free with just a few people renewing each month, and can turn a small, medium or large profit for you depending on how active you are at reselling it.
If you are at all interested in Network Marketing, this is a dream product, you use your own product to sell your own product, and the product practically sells itself. Check out my sample video e-mail to see what I mean, and to get more information on signing up:
See What's Included
In addition to Video E-Mail, I can offer you Video Conferencing on par with GoToMeeting or WebEx, complete with desktop sharing, telephone dial-in, PowerPoint & Flash native file player, and so much more. This product is included with your Video E-Mail at no extra charge. Watch this video for an overview of our products: